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Haivision & Newsbridge Ground to Cloud Solution Boosts Live Production Workflows

Published on Oct 27, 2021 | News, Bonded Cellular

Haivision joins forces with Newsbridge to provide content production, publishing, and distribution company TF1 Group with a revolutionary new solution for live production workflows.

Haivision’s StreamHub control and live stream hosting combined with Newsbridge’s cloud-based media valorization platform powered by multimodal indexing AI technology offers media and sports rights holders, journalists, production, and editorial teams a unique solution that improves their ground to cloud media value chain.

For more than four years, as part of a transformation initiative, TF1 Group has aimed to stimulate an environment of open innovation. Working with hundreds of hours of news and sports-oriented media assets and live recordings, the group’s editorial teams needed a solution to work more quickly and efficiently, spanning from content acquisition to auto-indexing and retrieval.

Whenever we adopt a new tool, we keep in mind how it is positioned toward the future. The combined solution from Haivision and Newsbridge is future-proof, allowing us to record on the cloud and simplify our live production workflows. Using just a laptop and an internet connection, our journalists can now immediately look through images and choose the best moments using cognitive analysis.


Yves Bouillon, deputy director of TF1’s Media Factory


Since deploying the integrated solution from Haivision and Newsbridge, TF1 editorial teams have experienced a significant reduction in content search and selection time in addition to an uptick in content quality due to the Newsbridge platform’s native semantic search and multimodal indexing AI along with Haivision’s deep understanding of their equipment and seamless integration with the Haivision HE4000 UHD/multi-HD video encoder set. This combined expertise drastically speeds up content procurement, derushing, and archiving tasks while also creating new ways to browse, sort, and search through hours of video content via multimodal AI.

Speed is crucial in the live production environment. We’re excited to collaborate with Newsbridge on this new solution that leverages the cloud and AI to streamline live production for leading broadcasters around the world, including TF1 Group.


Ronan Poullaouec, CTO at Haivision



Receiving up to 16 concurrent incoming streams from remote units, Haivision’s StreamHub solution allows video content to be freely distributed to virtually any IP network. Simultaneously, the StreamHub solution can manage missions and metadata to guarantee seamless integration with Newsbridge’s post-production workflow, which includes but is not limited to: a built-in live production studio, smart asset management and semantic search (cross-analysis of facial, object, scene, and context recognition) cloud video tools, annotations, thesaurus, and multi-audio management. Additionally, as an Amazon Web Services (AWS) collaborator, Newsbridge’s AI-based video indexing MAM platform leverages the company’s native multimodal AI technology and the scaling capacity of AWS Cloud Computing Services.



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