I had the extreme pleasure of meeting Seth Godin last night. His latest book, The Icarus Deception, recounts the story of Icarus who flew too high and too close to the sun and drowned in the Ocean. According to Mr Godin, the story was actually changed. Originally it was considered dangerous to fly too low and you would get stuck in the murky fog.
Seth states that we have to create ART and stand out in a world of abundant choices. There are too many media choices and volumes of information on the web giving customers and consumers ABUNDANT choices. Icarus had it right, we need to FLY CLOSER to the SUN. We need to be extraordinary The products we make and the services we provide need to be art and unique so we have a chance of standing out in a world of over abundance and too many choices.
At VidOvation we strive for the extraordinary. We excel at understanding our clients business so we can help solve their problems and issues. Lets follow Seth and create more ART in everything we do.