It can be difficult to determine what is needed to create a successful digital signage program for your business.
Many forms of media are subject to digital rights management, meaning you have a restricted catalog of items unless you fork out large sums of money for the rights. On top of this, supporting IPTV digital signage systems will require specialist IT knowledge, in order to ensure reliability and that all functionality is present.
Important things to consider
As with any investment, the cost of implementation needs to be lower than the resulting return to the business.
In restaurants and bars, television displays are commonplace. You will normally see the latest sporting events being displayed to paying customers, or other forms of entertainment. Whilst the maintenance of these panels will incur a cost to the business, the benefits will outweigh the costs in this example. Your clientele will appreciate the on-screen entertainment, and it will also function as a social gathering place, making your premises more inviting to other potential customers.
These digital signage TV systems will also need an initial setup and ongoing maintenance. You have the option with many signage solutions to operate stand-alone displays, alongside grouping of multiple displays into a network which is then managed by a back end server. Grouping of displays will offer the most advanced feature set, whereas stand-alone displays may be more beneficial for smaller digital signage system projects.
Taking security and reliability into consideration, it is possible to remotely manage multiple screens, through methods such as live monitoring of every display unit with health checks to ensure maximum uptime is attained. Business owners can rest assured that these displays will be secure since they are protected by a password in both modes.
In relation to content management, this can easily be managed by utilizing a content management system, or CMS. When it comes to enterprise digital signage, you must be acutely aware digital rights management (DRM) issues that can rear their head. Copyright laws are required to be followed to avoid infringement, and CMS systems help to bring a curated platform of legally distributed media for your business to use.
In summary, there are many things to take into consideration to ensure your digital signage solution will make a good return on investment.
Paying customers in restaurant and bar settings will appreciate being able to consume media from your display systems. This display availability will reap benefits but must be balanced with the cost of maintenance.
You will be able to deploy fleets of digital signage systems, or individual ones, dependent on your business needs. Once setup, maintenance can be handled remotely in most cases.
Content Management Systems will ensure compliance with data protection and DRM law, through the provision of curated audio-visual media from a trusted platform. They also simplify the initial setup, offering a wide range of content to queue up on your screens.
These are all things that the team at VidOvation will take into account when assisting with the implementation of your signage solutions. You can get a free consultation with an expert team member at VidOvation by calling +1-949-777-5435, or visiting our contact us page.