IPTV technology provides a wide range of customizable options for guest entertainment in hotel rooms. When properly employed, IPTV can help boost the sale of internal hotel services and provide value-added services to your customers. The recent surge in hotel booking services has seen a decline in revenue for many hotels due to the competitive nature of comparative price analysis based on hotel location. To help offset these losses, most hotels are now resorting to IPTV and digital signage systems for the distribution of live television and the promotion of onsite services and amenities. The result of this has been impressive, with a huge return on investment.
What is the purpose of IPTV
For any type of accommodation business, whether a small or a large hotel, IPTV is a powerful tool to help you get the most out of your hotel business. From local TV, movies on demand, international TV and premium sports coverage, a head end system lets you widen the entertainment options for your hotel.
As customers get more technical-savvy, the use of the head end system becomes essential and vital for most hotel services.
Here are the top reasons why you should install IPTV in your hotel or resort business.
To streamline hotel operations
Not only it improves in-room entertainment, but it also helps to streamline a variety of tasks and reduce the workload for your staff. For example, guests can use the TV interface to inform the management when the room is ready for cleaning or when they need housekeeping services. In addition, the cleaning staff can monitor when a room is vacant and ready for new arrivals. This helps in a fast turnaround and streamlines booking services.
Makes branding easier
The head end digital signage and IPTV system provides an easier way to expose your brand to new guests as well as share vital information. Since every hotel has its own style of presentation and flair, the live television and digital signage distribution system can be customized to reinforce your branding message every time the guest turns on the TV. You can broadcast your branding message simultaneously to different rooms and let your message reach across effectively.
You can use the head end system to promote your property and any unique services. This encourages guests to stay longer and try more services exclusive to your hotel. You can showcase your hotel amenities such as spas, swimming pools, fitness centers, and any points of attraction.
Revamp your entertainment
Excellent customer experience will define the success of any business. When it comes to the hospitality industry, you want your guests to be entertained and feel comfortable at all times. you can display movies and TV shows on-demand and let your guests choose what they want to consume. This level of flexibility adds to the customer experience which in turn reflects in increased sales. A higher-quality experience leads to higher review scores and encourages the customer to come back in the future. This increases your customer retention rate.
The technology provides a new dimension in your hotel operations and allows you to reap the full benefits of business branding. From improving the customer experience to providing unrivaled entertainment, you will be ready to scale your business to the next level. If you are interested in learning more about IPTV, you can contact our team or view our wide range of online products.