Innovative. Time-Tested. Proven.

Based in San Diego, California, NewBlue launched NewBluePOST in 2006, which quickly became the leading developer of video effects, transitions, and titling software for consumer video editing. Soon NewBlue’s penchant for creating easy-to-use, power-packed plugins caught the attention of professionals and broadcasters through its integration with Adobe Premiere Pro, Blackmagic Design DaVinci Resolve, Avid Media Composer, and more.

At the urging of a leading manufacturer of live video production switchers, NewBlue deepened its investment in live video technology, introducing NewBlueLIVE, in 2016. Since Titler Live, its first on-air graphics package for live broadcasts, NewBlue products and technology have been deployed year after year by leaders in the broadcast, sports, corporate, education, and house of worship markets.

Today, TotalFX, Titler Pro, Titler Live, and Fusion can be found in studios worldwide.

Patented technology drives our innovation.

NewBlue boasts a broad portfolio of more than ten patented technologies in cloud video production, data-driven graphics, live and post graphics, real-time rendering, and live-to-post video production. We build every NewBlue product on a solid technological foundation that powers the broadcast graphics industry in front of the camera and behind the scenes.

NewBlue is a service-forward company.

We are in business to serve our customers and help solve their challenges. Our customer-first ethos motivates every department and NewBlue employee.

We integrate with the best. We’re used by the best.

A core value embedded in every solution we deliver—and really every step we take is to play well with others. We know how important seamless integration of video technologies can be to every project. NewBlue products are built to work well within, alongside, and in perfect harmony with the tools you use every day.