The TONE® Knows and VidOvation today announced a partnership to integrate TONE’s direct-to-device marketing and analytics technology platform with VidOvation products and services in the broadcast, production, streaming, and Pro AV markets. This partnership will give VidOvation customers the ability to run video, audio, and data transmissions enabled with TONE to broaden user engagement in live events.
Audio QR Codes and Audio Beacons by TONE
What Is TONE?
TONE Technologies, in their simplest form, are audio QR codes or audio beacons. The patented technology utilizes inaudible sound fragments called “TONE-Tags” to deliver ads, coupons, special offers, or other content to any smartphone within range, enabling companies to activate and monetize audiences ANYWHERE and ANYTIME, all without the expensive hardware of traditional audio tech.
How it Works
TONE can be delivered either digitally or physically. In a digital implementation, a TONE-Tag is layered into any broadcast, song or podcast, live performance, interview, website, in-venue PA system, or virtually any medium with sound. For physical spaces, specialized TONE-Emitters—very small, battery-powered transmitters—emit TONE-Tags up to 50 feet, perfect for use in a department, store shelf, display, or signage. Once the TONE-Tag is perceived by a mobile device, it triggers the consumer’s mobile phone and delivers content. The process is 100% passive.
No Infrastructure to Buy
Can be tied into any app with no added hardware. Zero infrastructure investment.
No Friction
100% passive nature means maximum engagement regardless of channel.
Unlimited Use
Flexibility means multi-channel delivery. Zero friction for users.
TONE-Tags are strategically placed in any physical location or signal-enabled device. Once the TONE-Tag is triggered, it is perceived by a mobile device and a graphic ad instantly appears in front of the consumer.
Core Services Provided by TONE
Beyond the core TONE platform, we deliver a full suite of services to augment your marketing efforts, all delivered by highly skilled professionals with knowledge, credibility, and experience.
Powerful Analytics
Each platform comes with data capture components that track and analyze interactions with all TONE-Tags. Data can be presented in a customized interface.
Custom Dashboard
Access the TONE platform and do business the way you want to with a custom dashboard that can be personalized to fit your company’s exact needs.
Comprehensive Reporting
Get in-depth data and information about your customers, where and how you engage with them, and your most important metrics with our detailed reporting.
App Development
Don’t have an app of your own? Our expert team of developers and designers can help create the perfect app for your brand to leverage TONE.
Solution Integration
Thanks to our flexible system, TONE can be integrated directly into your current app, making it a flawlessly fit for your business practices and process.
Media Production
Take your marketing to the next level by relying on our expert creative team to deliver the most engaging and effective ads and content for your company.
