The TONE® Knows and VidOvation today announced a partnership to integrate TONE’s direct-to-device marketing and analytics technology platform with VidOvation products and services in the broadcast, production, streaming, and Pro AV markets. This partnership will give VidOvation customers the ability to run video, audio, and data transmissions enabled with TONE to broaden user engagement in live events.
Audio QR Codes and Audio Beacons by TONE
What Is TONE?
TONE Technologies, in their simplest form, are audio QR codes or audio beacons. The patented technology utilizes inaudible sound fragments called “TONE-Tags” to deliver ads, coupons, special offers, or other content to any smartphone within range, enabling companies to activate and monetize audiences ANYWHERE and ANYTIME, all without the expensive hardware of traditional audio tech.
How it Works
TONE can be delivered either digitally or physically. In a digital implementation, a TONE-Tag is layered into any broadcast, song or podcast, live performance, interview, website, in-venue PA system, or virtually any medium with sound. For physical spaces, specialized TONE-Emitters—very small, battery-powered transmitters—emit TONE-Tags up to 50 feet, perfect for use in a department, store shelf, display, or signage. Once the TONE-Tag is perceived by a mobile device, it triggers the consumer’s mobile phone and delivers content. The process is 100% passive.
No Infrastructure to Buy
Can be tied into any app with no added hardware. Zero infrastructure investment.
100% passive nature means maximum engagement regardless of channel.
Flexibility means multi-channel delivery. Zero friction for users.
Core Services Provided by TONE
Beyond the core TONE platform, we deliver a full suite of services to augment your marketing efforts, all delivered by highly skilled professionals with knowledge, credibility, and experience.
Each platform comes with data capture components that track and analyze interactions with all TONE-Tags. Data can be presented in a customized interface.